| |
Which Real Estate Advertising Medium Works Best For
Your Real Estate Marketing Target Group?
A Brief Review on Real Estate Advertising:
Sometimes it’s good to just have a list of all the
options available. Here’s a compendium of the many
different vehicles to use when pondering
your choices.
-
Newspaper Ads: Widely read,
can be quick to implement and available in a broad
range of coverage and saturation.
- Open House: Requires no capital
outlay. Rides upon your credibility. You
are a real, live lister of homes. Puts you face to
face with buyers quickly.
- Newsletters/Postcards: Requires
consistency. However, can create a great community of
loyal clients over time.
- Door Knocking: Like newsletters and
postcards, requires consistency over time, but has the power to
separate you from the crowd in a competitive local area.
- Cold Calling: Always have the no call
list for the area, but like door knocking, you can almost
always count on being the only agent using this
method. Requires a sharp script and technique.
- Personal Brochure: Only use this after
you have enough accomplishments or a unique sales position to
display.
- Promotional Products:
Today, almost any item of use that also has a surface upon which
to put your name and contact information is available. The
correct item can really achieve a high “eyeball count” for the
money over time.
-
Billboard: Although it’s thought of as a
“shotgun approach” to
real estate advertising, the analysis for placement and
message is doubly critical.
- Television Advertising: Although thought of as
“big city” real estate advertising, works better in a small town.
- Seminars: An excellent venue to
show your expertise and affiliate with other professionals who
such as mortgage brokers, lawyers, landscapers, remodelers, feng
shui consultants, interior designers.
- Targeted Leads to your Local Area: If
you don’t have a website that is doing this function for you,
there are now national agencies which provide targeted leads for a
fee. Some agents have found great success with this
tool. Can be used as a quick-start strategy for a new or
freshly relocated agent.
- Personal Website: Make sure your
site funnels targeted leads back to you. This can be a lifetime
project that pays big dividends.
SBI
websites have helped hundreds of real estate agents build real
estate advertising websites for less than the price of a $400.00
yellow page ad. Take a quick look at this slideshow that reveals the proven 10-step system
how anyone without technical computer skills can build a
website to generate hundreds of monthly FREE real estate
leads.
-
E-mailing to a list: “A modern
version of the newsletter”
-
Interest Groups/Social Groups: All
work and no play makes you a dull boy or girl, but no one ever
said that business couldn’t be mixed with play.
-
Google/PPC: Pay per click, Adwords.....Go to
Google and then go to"All the words" under advanced Search.
In the space, enter the words "Google fast words".
It will
list a mini site especially for realtors who want to use adwords
titled www.AdwordsRealEstate.com.
|
