The FSBO, For Sale by Owner Article:
To the untrained eye, one who sees a home described as a
FSBO
would assume that it was truly as described, with no
outside help.
However, in actual fact, the home owner who wishes to be
a
For Sale By Owner has many opportunities to interact with real
estate professionals to assist in the sale.
Today’s market has evolved so that an owner can customize
his or her exposure to outside help, either through outright For
Sale By Owner Programs that are available, or through a selection
of separate vendors who will perform a variety of more limited
specific tasks.
We review briefly the kaleidoscope of
services that are available, although it is by no means a
comprehensive list of FSBO companies .
ForSaleByOwner.com
is strictly an internet presence which starts with a basic internet
ad, including photos and description of the home.
It also has two programs available to real estate agents who
want to cooperate under their terms.
This company puts the property on the Multiple Listing Service
for a flat fee, thus avoiding the cost of a listing agent.
The listing offers a buyer’s agent to bring a buyer for a pre-set
commission proposal. Under this arrangement the seller is still
allowed to use his or her own efforts to attract a buyer and
avoid all commissions.
This company is a franchise which has brick-and-mortar
offices throughout the country, and has real estate agents
working the area, much like the traditional large franchises.
The basic service allows a seller to interact face to face with
a Help-U-Sell agent, who advises on listing price, helps
with advertising, and will negotiate the sale. MLS
cooperation is also available if the seller wishes.
Entrepreneur Magazine has voted Help-U-Sell one of the Top
500 franchises.
This company is an internet service which follows a tried and
true internet marketing strategy by offering a service for free
up front, and then subsequently offering further fee
services.
The owner can list their property for free.
ByOwnerNation.com has then made a series of further
resources available, which generates revenue from those
services.
If all of these options are too pricey, a real estate agent and
attorney have teamed up to write a 179 page book which features
an 8 step program which instructs sellers on how how sell a home by
themselves. It sells for $24.95.
In summary, with the help of today’s amazing
communication technology, the home seller can investigate several
options when enlisting help with the sale of a home.
Being a FSBO has never been easier, but it will never erase
the fact
that a piece of real estate is a relatively illiquid asset, it's
not a stock
or a bond that can be sold with one touch of the keypad.
Many
steps are still required, and attention to detail is
recommended.

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