Must Read for December 2008....
MUST READ....
"Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. THE FIRST is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. THE SECOND characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium. If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a website, then the effort is considered to be direct response advertising."
-Wikipedia .
Advertising can be expensive.......The definition of insanity is repeating the same procedure but expecting different results. It is very easy to REPEATEDLY spend a bundle of cash for advertising that isn't paying off. Most businesspeople have heard of direct marketing, but have yet to understand its powerful methodology. Sold!: Direct Marketing for the Real Estate Pro by Lois K. Geller introduces you to the world of "echoing" your efforts to measure what is working best for you, what to continue, and what efforts to discontinue in their present form. Get on it! Look at the price, it's cheap! Heck, buy a used one at the link, the print message is the same.... Sold!: Direct Marketing for the Real Estate Pro by Lois K. Geller
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